Matt Coates grew up in the suburbs of Chicago, Went to Eastern Illinois University and graduated with a Bachelors Degree in Hospitality Management. His work history includes positions at PF Changs, Charleston Country Club, and O’Brien’s in Chicago. He eventually was the General Manager of multiple Native Foods locations in Chicago and Colorado.
Michael Reeves grew up in both Colorado and went to Texas A&M University. His introduction to cooking began at Chipotle he eventually became a manager at Native Foods, where he met Matt and began formulating the ideas behind Meta Burger.
Meta Burger was created because the Denver market and many markets across the US are lacking an affordable plant-based/health conscious options. The term Meta means seeing something from a higher perspective instead of from within the thing, like being self-aware, and Meta Burger plans to be a burger joint that views the world of food from a higher perspective.